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Do You Love Your Work? PDF  | Print |  E-mail
I recently worked with a company I would describe as being values-driven. By this, I mean the company is not only pursuing activities and markets aligned with their inherent organisational values, but the people who work there generally share similar values. There are plenty of examples of companies that are values-driven; for example, The Body Shop and Virgin Blue immediately come to mind. Virgin Blue stands for ‘value for money, quality, innovation,fun and a sense of competitive challenge’. If you have ever flown with Virgin Blue, you know that is normally what you get. In fact,CEO Richard Branson even promotes these values through his innovative approach to marketing, with the open-neck shirt and
casual hairstyle as being fun and different. Here is a leader of an organisation modelling the way he wants the entire organisation to be and it works!
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